Wednesday, June 30, 2010

Dream of cottage ownership found “alive, well and affordable” in Muskoka

Despite the recent economic downturn, the dream of cottage ownership is very much alive and doing fine at Blue Water Acres (BWA) on Lake of Bays in Muskoka.

In fact, it’s been doing more than fine since the fractional resort’s inception in 2007. A popular choice for savvy cottage-seekers, BWA is now offers five-week fractional intervals in two and three bedroom fully-detached cottages starting at only $34,900; decidedly more reasonable than other offerings in the Muskoka marketplace. But it’s not just a price-point that has made BWA such a success despite tumultuous markets in recent years.

“Having a cottage is a goal for so many people,” says resort developer and industry leader Bill Van Gelder. “People saw that with fractionals, and BWA in particular, their dream was alive, well and affordable despite any problems with the larger economy. Now that things are turning around, we will attract a whole new set of those dreamers.”

The growing demand isn’t only tied to an economy on the upswing. An equally important driver is the business model at BWA. Offering the full cottage experience plus amenities that most traditional property owners could only dream of, it’s perfect for people whose busy lifestyle demands a hassle-free, experience-rich escape.

“It truly is the best of both worlds when you can walk out your front door and head to the beach, the nature trails or the tennis court and they’re only steps away,” remarks Van Gelder.
The sought-after location, popular amenities and attractive price have resulted in 95% of phase one sold and 75% of phase two.

Put another way, BWA has more sales than any other fractional development in Ontario with more than 145 intervals sold to date and more to come.

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